Prof. Bejon Misra, Founder-Director, PSM India Initiative, will talk on how does the common patient or a consumer differentiate between spurious and genuine and good quality medicines The first thing the patient should do is to take prescription for every medicine they purchase. And after purchasing they should take a receipt. He will also discuss that the patient need to buy medicines from a trustworthy chemist. Do not buy from unknown places because the patient will never come to know whether the medicine is genuine or not unless an adverse reaction has happened. Hence, it is very important to take prescription from the doctor rather than self-medication.
Acquired degree from Senior Cambridge Board and subsequently Degree in Business Management with Marketing as major from Banaras Hindu University (BHU) in the year 1971. Awarded "Distinguished Alumni Award" in 2012 by the Institute of Management Studies, Banaras Hindu University (BHU). The World No-Tobacco Day 2013 Award Winner from the South-East Asia Region of World Health Organisation (WHO). Recognized by National Bank for Agriculture and Rural Development (NABARD) as a Rural Innovator on improving access to safe drinking water. Conferred with BHAMASHAH AWARD for service to the consumers by the Confederation of All India Traders (CAIT) in 2013.