In this video, Dr. Sunil Gupta, Additional Director, NCDC, explains the role of media in preventing antimicrobial resistance (AMR). He will discuss that media has a large role to play in AMR as it has a large presence across the country. Each household has at least one television, radio, etc. Media has an access to the general public through these electronic devices. He will talk on how media has help in spreading the awareness of antimicrobial resistance stating that public should not misuse the antibiotics, avoid self-medications, about harmful effects of AMR. This message can be spread across the general public through print, electronic or social media.