Person centred pharmaceuticals

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Streamed on 31 Aug, 2026, 07:00 PM

ABOUT THIS SESSION

Join us for an insightful webinar with Dr. Sanjay Kalra on Person-Centred Pharmaceuticals, exploring how pharmaceutical care can move beyond prescriptions to focus on individual patient needs, preferences, and outcomes. The session will discuss the importance of personalised treatment decisions and meaningful patient–clinician engagement. Dr. Kalra will highlight practical approaches to integrating person-centred principles into everyday clinical practice. The webinar will also explore how empathy, shared decision-making, and appropriate therapy can improve the overall treatment experience. Tune in to discover how person-centred pharmaceutical care can make healthcare more meaningful, effective, and patient-focused.

Q&A

Person-centered care is an approach that respects and responds to the values, viewpoints, needs, preferences, priorities, wants, and wishes of a person living with a disease, disability, or dysfunction.

Medicines are an essential part of person-centered care, as they are required not only to treat existing diseases but also to prevent future health problems, such as through vaccination.

A pharmaceutical company should clearly include person-centricity in its vision and mission statement, reflecting its commitment to keeping people at the centre of its work.

Patients should be involved because their preferences and experiences can help improve medicines and make them more suitable and convenient for real-life use. Their opinions should be considered together with scientific and clinical evidence.

Packaging can become more person-centered by taking into account factors such as ease of opening, readability of labels, font size, tablet identification, and overall convenience for patients. Patient representatives should also be involved in planning the packaging.

The appearance of a medicine, including its colour and overall look, may affect a person's willingness and comfort in taking it. A more pleasant appearance may contribute to a better medication experience.

Pharmaceutical companies should regularly seek feedback, ideas, and suggestions from patients on how their medicines can be improved. Being person-centered is not just about involving people once, but about continuing to listen to them.

Companies should listen to employees at every level, gather feedback confidentially, learn from experienced staff, and look for ways to improve the workplace, work-life balance, and work-life integration.

The pharmaceutical industry can provide person-centric tools and support better doctor-patient communication. It can help doctors identify practical ways to listen to patients and encourage meaningful conversations in busy clinical settings.

Pharmaceutical companies can contribute to advocacy by increasing awareness about diseases, available treatments, prevention, and community health. They can also help communicate the benefits of preventive measures, such as vaccination, in simple and easy-to-understand language.
FACULTY
Dr. Sanjay Kalra
Dr. Sanjay Kalra
Consultant & Head,Treasurer, International Society of Endocrinology (ISE), Vice President, South Asian Obesity Forum (SOF) Bharti Hospital, Karnal, Haryana, India

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